In today’s fast-paced logistics world, navigating the maze of freight technology solutions can feel overwhelming. With the right approach, you can find the perfect tech partner to streamline your operations, save costs, and gain a competitive edge.

Is a soft freight market the reason why some brokers/3PLs, SaaS companies and truckers are losing revenue in 2023? Even though rates are low and margins are shrinking, you don’t have to feel it in your bottom line. Not if you double down on lead generation efforts.

6 Ways to become a logistics, supply chain, and freight tech marketing expert.

Now is the Time to Unleash Your Marketing Prowess
It’s important to remember that the logistics industry has had a significant digital transformation in recent years.