Hi, I’m Sandy. My journey in the transportation industry was shaped by a 15-year tenure as a marketing executive at DAT Freight & Analytics. During my time at the industry’s largest digital load board and data analytics provider, I helped guide the digital transformation of the freight marketplace.

Here, you always get the brains, not the fluff.

I played a pivotal role in scaling brand awareness and user adoption for the tools that power today’s supply chain. This deep experience gave me a front-row seat to the challenges faced by:

• Freight Brokers fighting for brand differentiation in a crowded, difficult market.

• Logistics SaaS & Freight Tech Providerstrying to explain complex value propositions to non-technical users.

• Shippers seeking partners who communicate clearly and demonstrate reliability, efficiency and values that align with their own.

• Carriers trying to articulate reliability, service quality and driver care in a way that builds trust with shippers and brokers.

The Vision for Cahill Consulting

In 2023, I founded Cahill Consulting to provide something the industry was largely missing:
A marketing partner who actually speaks the language of freight.

In the supply chain, marketing isn’t about pretty logos or clever taglines. This is a complex industry that requires trust, insight and a real understanding of how freight actually moves. I help freight companies go beyond generic messaging to build authoritative brands that resonate with shippers, carriers, brokers, and freight tech buyers.

Why Work With Me?

• Insider Knowledge: With 15 years at the center of the industry and several more consulting, I understand how freight markets move, how brokers and carriers make decisions, and what makes a freight tech solution succeed.

• Strategic Precision: I don't believe in one-size-fits-all. Whether you are a startup freight tech firm, a mid-sized carrier or an established brokerage, I build custom marketing based on your specific market and your buyers.

• Executive Perspective: After years marketing to supply chain and C‑suite leaders at scale, I know how to craft messages that earn attention, and get a “yes” from VPs of Supply Chain and CEOs.

Meet Sandy via Linkedin, email, or reach out on our contact page.

What I Bring to the Table

• 30+ years in strategic communications and marketing experience across B2B startups, industry leaders and Fortune 500 companies.

• Deep expertise in brand positioning, messaging architecture, and thought-leadership content strategy - the foundation of great storytelling.

• A proven ability to turn complex ideas into clear, compelling stories that gets attention from executives and decision makers.

• A freight‑industry lens that grounds every strategy in real‑world operations and the realities of how the supply chain works.

Professional Affiliations & Recognition

• Women in Trucking; Active member and advocate for gender diversity in logistics and supply chain organizations.

• Transportation Intermediaries Association (TIA): Engaged participant focused on elevating marketing standards for brokers and 3PLs.

• Owner Operator Independent Drivers Association (OOIDA):Supporter of driver‑focused communication and advocacy that strengthens industry trust.

• Intermodal Association of North America (IANA): The connecting force behind intermodal.

• Industry Speaker: Featured at conferences, webinars and podcasts sharing insights on freight tech, carrier marketing and brand growth.

If you’re tired of explaining your business to the marketplace, let’s talk.