Hi, I’m Sandy. My journey in the transportation industry was shaped by a 15-year tenure as a marketing executive at DAT Freight & Analytics. During my time at the industry’s largest digital load board and data analytics provider, I helped guide the digital transformation of the freight marketplace.

I played a pivotal role in scaling brand awareness and user adoption for the tools that power today’s supply chain. This deep experience gave me a front-row seat to the challenges faced by:

• Freight Brokers fighting for brand differentiation in a crowded, difficult market.

• Logistics SaaS & Freight Tech Providers trying to explain complex value propositions to non-technical users.

• Shippers seeking partners who communicate clearly and demonstrate reliability, efficiency and values that align with their own.

• Carriers trying to articulate reliability, service quality and driver care in a way that builds trust with shippers and brokers.

The Vision for Cahill Consulting

In 2023, I founded Cahill Consulting to provide something the industry was largely missing:
A marketing partner who actually speaks the language of freight.

In the supply chain, marketing isn’t about pretty logos or clever taglines. This is a complex industry that requires trust, insight and a real understanding of how freight actually moves. I help freight companies go beyond generic messaging to build authoritative brands that resonate with shippers, carriers, brokers, and freight tech buyers.

Here, you always get the brains, not the fluff.

Why Work With Me?

• Insider Knowledge: With more than a decade at the center of the industry I understand how freight markets move, how brokers and carriers make decisions, and what makes a freight tech solution succeed.

• Strategic Precision: I don't believe in one-size-fits-all. Whether you are a startup freight tech firm, a mid-sized carrier or an established brokerage, I build custom marketing based on your specific niche and your buyers.

• Executive Perspective: After years marketing to supply chain and C‑suite leaders at scale, I know how to craft messages that earn attention, and get a “yes” from VPs of Supply Chain and CEOs.

Meet Sandy via Linkedin, email, or reach out on our contact page.

What I Bring to the Table

• 30+ years in strategic communications and marketing experience across B2B startups, industry leaders and Fortune 500 companies.

• Deep expertise in brand positioning, messaging architecture, and thought-leadership content strategy - the foundation of great storytelling.

• A proven ability to turn complex ideas into clear, compelling stories that gets attention from executives and decision makers.

• A freight‑industry lens that grounds every strategy in real‑world operations and the realities of how the supply chain works.

Professional Affiliations & Recognition

• Women in Trucking; Active member and advocate for gender diversity in logistics and supply chain organizations.

• Transportation Intermediaries Association (TIA): Engaged participant focused on elevating marketing standards for brokers and 3PLs.

• Owner Operator Independent Drivers Association (OOIDA): Supporter of driver‑focused communication and advocacy that strengthens industry trust.

• Industry Speaker: Featured at conferences, webinars and podcasts sharing insights on freight tech, carrier marketing and brand growth.

Let’s discuss how we can achieve your marketing goals and drive growth for your business.