The essential role of marketing in driving demand for the supply chain industry.

What is supply chain marketing? The role of marketing in supply chain and logistics must recognize that marketing serves the supply chain rather than the other way around.

As the holiday season approaches, the spirit of Santa Claus fills the air, inviting joy and cheer into our homes. But have you ever wondered how this jolly figure became intertwined with Coca-Cola? Join us on a whimsical journey through the history of Santa Claus and his delightful partnership with this iconic beverage brand!

Several data sources are reporting signs of recovery.

How can Freight Marketers Prepare? Several industry analysts are predicting an end to the long-standing freight drought, with truckload rates and other indicators beginning to rise.

In today's digital age, a well-designed website is essential for any business, especially in a competitive industry like logistics. A strong online presence can help you attract new clients, showcase your services, and establish your company as a leader in the field.

Is Your Freight Marketing Ready for the Upswing?

As the market slowly rebounds, it's time to ensure your marketing efforts are aligned for success.

Time to plan for 2025? Start by aligning your marketing strategies to your business goals.

Determine the Most Effective Marketing Channels with these Easy Steps.

It may be an understatement to say that the past decade has been a rollercoaster for the freight industry, with disruptions rippling through the entire supply chain.

Innovation: The Blueprint for Freight Industry Success

The Power Lies in a Strategic Plan. Pro Tip: you’ll get a lot more than innovation.

A Tradeshow Assessment Playbook is Your Secret Weapon

Ditch the dartboard approach and unlock the power of data-driven event selection and planning.

It’s important to understand that the story of the freight industry is a saga of innovation and adaptation, stretching back centuries.

A must-read for industry professionals: Excerpts from the 35th annual State of Logistics Report from CSCMP and Kearny, a global consulting firm.

Ideas to help you market your carrier, broker, freight tech or shipping company in a soft economy. Hint: run lean, get creative, and treat your customers like royalty.

Find out what niche marketing can do for your business and how it can position you as an industry expert.

Your roadmap to clarity!. We’ll discuss how to make sure your trade show presence delivers measurable success, not just empty promises.

Admit it, we've all been living with what we hope is the bottom of the freight market. But I’m kind of a half-glass-full gal. While cautious optimism might be the name of the game…

Is your company positioned for success when the soft market is behind us? Economists are cautiously optimistic for the freight economy in the second half of 2024.

Content marketing for the freight industry is the buzz. Read how

it can help with demand generation and increased revenue.

Does your marketing feel a bit… blah? This soft freight market has us wondering how to get ready for the inevitable market turn.
Here are 5 power tips to break free from stagnation to get some impact.

Yes, shippers, carriers and brokers will always keep America moving (and we are extremely grateful) but logistics companies must also build a strong brand with a great story and a consistent online presence to grab the attention of new customers. At the same time, it helps build trust and shows everyone you’re reliable and efficient – which is what really matters in this business.