When tariffs or economic shifts hit, a lot of companies make the same mistake: they pull back on marketing.
In the supply chain, that’s exactly when you should do the opposite.

Digital platforms, advanced AI, and real-time data are rapidly reshaping every part of the industry, from operations to customer engagement.

As we head into 2025, the freight industry is bracing for a year of modest demand growth, potential rate increases, and economic shifts driven by inflation and tariffs.