
What Freight Tech Consolidation Means for Your Marketing Strategy
The freight tech industry is rapidly consolidating, with major players like DAT, Triumph, Overhaul, and Truckstop making strategic acquisitions that expand their capabilities across the entire logistics and financial ecosystem.
How Logistics Leaders Use Marketing to Weather Tariff Pressures
When tariffs or economic shifts hit, a lot of companies make the same mistake: they pull back on marketing.
In the supply chain, that’s exactly when you should do the opposite.
The Future of Freight Is Being Built Today
Digital platforms, advanced AI, and real-time data are rapidly reshaping every part of the industry, from operations to customer engagement.
We Need Thought Leaders Now More Than Ever
Strong industry voices shape smarter decisions.
In a crowded and evolving freight landscape, thought leadership isn't just about visibility — it's about guiding the conversation and earning long-term trust.
From LinkedIn to Leads: The Essential Shift in Freight Marketing
Posting weekly on Lnkedin alone doesn’t cut it. Have you noticed?
A more complete marketing strategy is the proven method to growing your business.
The Transportation Industry’s Trade Show Boom: What’s Driving It?
In the years since the pandemic disrupted in-person events, trade shows in the transportation and logistics industry have made a remarkable comeback.
Buckle Up Marketers: This May Be the New Normal.
As we head into 2025, the freight industry is bracing for a year of modest demand growth, potential rate increases, and economic shifts driven by inflation and tariffs.