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What Freight Tech Consolidation Means for Your Marketing Strategy
Freight Brokers, Freight Tech, shippers Sandy Cahill 8/23/25 Freight Brokers, Freight Tech, shippers Sandy Cahill 8/23/25

What Freight Tech Consolidation Means for Your Marketing Strategy

The freight tech industry is rapidly consolidating, with major players like DAT, Triumph, Overhaul, and Truckstop making strategic acquisitions that expand their capabilities across the entire logistics and financial ecosystem.

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How Logistics Leaders Use Marketing to Weather Tariff Pressures
Freight Brokers, carriers, shippers Sandy Cahill 8/12/25 Freight Brokers, carriers, shippers Sandy Cahill 8/12/25

How Logistics Leaders Use Marketing to Weather Tariff Pressures

When tariffs or economic shifts hit, a lot of companies make the same mistake: they pull back on marketing.
In the supply chain, that’s exactly when you should do the opposite.

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Beyond Promises: Demonstrating Your Brokerage’s Value
Freight Brokers, 3PLs Sandy Cahill 5/7/25 Freight Brokers, 3PLs Sandy Cahill 5/7/25

Beyond Promises: Demonstrating Your Brokerage’s Value

Don’t just claim you have better service and the best technology. Everyone says that.

Here’s how you can demonstrate it. Prove your company’s value.

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Digital Marketing Is No Longer Optional for Freight & Logistics Firms - Here’s Why.
Freight Tech, Digital Brokers Sandy Cahill 4/2/25 Freight Tech, Digital Brokers Sandy Cahill 4/2/25

Digital Marketing Is No Longer Optional for Freight & Logistics Firms - Here’s Why.

Data-driven digital marketing strategies are essential for companies who want to stay competitive in this
dynamic freight environment.

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The Transportation Industry’s Trade Show Boom: What’s Driving It?
Freight Brokers, Freight Tech, Logistics, 3PLs, Supply Chain, shippers, Carriers Sandy Cahill 3/17/25 Freight Brokers, Freight Tech, Logistics, 3PLs, Supply Chain, shippers, Carriers Sandy Cahill 3/17/25

The Transportation Industry’s Trade Show Boom: What’s Driving It?

In the years since the pandemic disrupted in-person events, trade shows in the transportation and logistics industry have made a remarkable comeback.

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Just Another Brokerage? Differentiation Can Help.
Brokers, 3PLs, Intermediaries, Freight Brokers Sandy Cahill 2/14/25 Brokers, 3PLs, Intermediaries, Freight Brokers Sandy Cahill 2/14/25

Just Another Brokerage? Differentiation Can Help.

If your brokerage is growing slower than you’d like - especially if you’re actively marketing through social media or other online tactics - it may be because you’re just another face in the crowd.

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The Freight Marketing Game Changer: Customer Stories
Brokers, Freight Tech, Carriers, Fleets Sandy Cahill 1/21/25 Brokers, Freight Tech, Carriers, Fleets Sandy Cahill 1/21/25

The Freight Marketing Game Changer: Customer Stories

In the competitive world of freight, do you stand out? The answer lies in the power of customer stories—testimonials and case studies that showcase real success.

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